Steve Jobs 這位傳奇人物我就不加以介紹了，我相信大家對他的認知除了他所經營的 Apple 之外，就是他的口條和演講能力。
感覺他對任何事都可以有很多想法，而他的思想總是能和他對 Apple 產品的品質要求相互映襯，像是他面對錯誤的方式（創新的過程一定會犯錯，最好的方式就是要立即承認並面對錯誤，才能夠馬上著手處理問題），或是他對於細節的專注（設計不是他看起來美不美，而是它是否也很實用）。
他除了對自己的產品很有想法之外，他也有很多人生見解，以下是從他的一些訪談和演講中所整理出來的名言佳句，與大家共勉之。
1.「Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. 創意不外乎就是在不同事件之間搭建橋樑。如果你問那些有創意的人他們如何做事，他們或許會感到些許罪惡，因為他們沒有真的在『創造』一個東西，他們只是善於觀察不同事物，而想到每件事之間的可能性。」
2.「Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. 記住，每個人終究會死去，所以你不需要再患得患失。而你已經赤裸裸地面對死亡，那你何必害怕去做自己想做的事呢。」
3.「Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. 成為一個品質的標準。有些人還不習慣面對一個卓越的環境。」
4.「You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something your gut, destiny, life, karma, whatever. 你無法預先把現在所發生的點點滴滴串聯起來，只有在未來回顧今日時，你才會明白這些點點滴滴是如何串在一起的。所以你現在必須相信，眼前現在發生的點點滴滴，將來多少都會連結在一起。你得去相信，相信直覺也好、命運也好、生命也好、或甚至是輪迴。」
5. 「Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, youll know when you find it. 你的工作會佔據你人生中很大的一部份，所以你要對你的人生滿意，就去做你自己覺得偉大的事。而要成就偉大的事前，你必須先愛你正在做的工作。如果你還沒找到你想做的事，就繼續找，千萬別屈就於自己不喜歡的事。用盡所有心力去找，你會找到的。」
6. 「Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful that’s what matters to me. 成為墳墓堆中最有錢的人對我來說毫無意義，對我來說最重要的是，晚上睡覺前我可以告訴自己我今天做了一件了不起的事。」
7. 「I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things. 對於那些我們已完成的事情和那些我們沒有去做的事情，我都同樣引以為傲。因為創新也是有需要對千千百百種點子說不的時候。」
8. 「I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next. 我想如果你順利的完成大作，那麼你應該開始著手去做別的事情，別專注在美好的事情上太久，要不斷尋找下一個目標。」
9. 「Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life. 被 Apple 炒魷魚對我來說是個很棒的經驗。成功者的沈重光輝被重新開始所帶來的輕鬆感取代，這種感覺讓我重新擁抱自由，讓我進入到我人生中最有創造力的階段。」
10. 「Quality is more important than quantity. One home run is much better than two doubles. 質比量還要重要，就像一支全壘打比起兩支二壘安打還要好。」
11.「When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today? 我曾在 17 歲時讀過這麼一句名言：『如果你把每一天當成自己人生的最後一天來過，你才能夠明白人生的真諦』，這句話令我印象深刻，此後的 33 年來，我每天早上都會對著鏡子自問：『如果今天是我生命的最後一天，我還會想去做我今天要去做的事嗎？』，每當我心裡的答案是『不』時，我知道自己需要做出改變了。」
12. 「I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance. 我相信成功的企業家和不成功的企業家之間的差別有一半原因都在於純粹的『堅持』。」
13. 「I want to put a ding in the universe. 我想在宇宙中衝撞出一個凹痕。」■
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